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Seven strategies for scientists to communicate their research and create a brand
With societal impact being the primary goal of research, asking researchers to create a brand for themselves might sound counter-intuitive. Yet, in order to create societal impact, researchers have to highlight not just their research, but also themselves. Not only is this recognition well deserved, it also makes the research visible to benefit a wider public.
In this pre-recorded webinar, Joshua Barham, winner of the 2017 Reaxys PhD prize, shares why researchers should care about self-branding and the best practices to build a personal brand as a researcher to get your work to stand out. He discusses his own experiences and shares tips on utilizing available tools and resources to get noticed.
You will come away with an understanding of how to maximise your career by standing out from the crowd.
About the presenter
Dr. Joshua Barham, Research Fellow.
After completing his Master of Science degree at University College London in 2013, Dr. Barham moved to the University of Strathclyde to join the Reverse CASE PhD program. During his PhD, he was chosen to represent the U.K.’s Royal Society of Chemistry in front of a Parliamentary Committee titled The Voice of the Future. After receiving his PhD, Dr. Barham moved to Japan, initially as a research fellow for the New Energy and Industrial Technology Development Organization’s Japan Trust International Research Cooperation Project and working on behalf of SAIDA FDS Inc. He is now a Japan Society for the Promotion of Science (JSPS) research fellow at the National Institute of Advanced Industrial Science and Technology (AIST). Dr. Joshua Barham was also one of the 2017 winners of the Reaxys PhD Prize
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A field as broad as chemistry is cross-disciplinary by nature. Chemistry researchers, in their work or study, may encounter issues in materials science, biochemistry, chemical engineering, or a wide range of other disciplines. In addition to the major areas of organic and inorganic chemistry, Elsevier content covers advanced topics such as quantum chemistry, analytical chemistry, physical and theoretical chemistry, energy generation and storage, nano-chemistry, surface and interface chemistry, and environmental chemistry. This content is available over a spectrum of formats that includes journals, books, eBooks, undergraduate textbooks, multi-volume reference works, and innovative databases and online products like Reaxys. Learn more about our Chemistry books here.
