Elsevier’s Learning Trends Series


Elsevier Science & Technology Books is providing this series of free digital volumes to support and encourage learning and development across the sciences. Each title includes content excerpts focused on a central theme to give the reader an introduction to new ideas and information on that topic. Thank you for being a part of the Elsevier community!

Download the first free volume of Elsevier’s Learning Trends series!

Marketing the Academic Library This digital volume is available in both ePub and PDF format, and contains excerpts from our popular Chandos Library Information Sciences list. Free ePub Download

Marketing academic librarian coverTable of Contents

        1. The Machiavellian Librarian – Introduction to the Machiavellian Librarian, by Melissa K. Aho and Erika Bennet
        2. The Machiavellian Librarian – Weasels and Honey Badgers: Networking for Librarians, by André J. Nault
        3. Building Communities – The Whats and Whys of Social Networking for Academic Libraries, by Denise Garofalo
        4. The Machiavellian Librarian – Political Positioning, by Eric Owen
        5. Digital Dialogues and Community 2.0 – The Sound of a Librarian: the Politics and Potential of Podcasting in Difficult Times, by Tara Brabazon
        6. Marketing the Best Deal in Town – Purple Cows, Free Prizes and Moogle, Oh My!, by Nancy Rossiter
        7. Understanding Librarians – Self Publicise, by Barbara Hull, Marion Churkovich, Christine Oughtred, Denise Turner

If you like the excerpted content in this free digital edition, the full titles are available for purchase via the Elsevier Store, or view them online now if your institution has purchased via ScienceDirect:

By Melissa K. Aho and Erika Bennet | Buy Now | View on ScienceDirect

By Denise Garofalo | Buy Now | View on ScienceDirect

By Tara Brabazon | Buy Now | View on ScienceDirect

By Nancy Rossiter | Buy Now | View on ScienceDirect

By Barbara Hull | Buy Now | View on ScienceDirect