Author Reddit AMAs & IAmAs How To Guide

7164c7db07e8a0440f6c94ce162e675fWhat is Reddit?

Reddit is a  community-driven, social networking service and news website where registered community members can submit content, such as text posts or direct links. Only registered users can then vote submissions “up” or “down” to organize the posts and determine their position on the site’s pages. Content entries are organized by areas of interest called “subreddits.”  Redditors create, reply and vote on topic “threads” created by other Redditors.

What is an AMA?

AMA stands for “Ask Me Anything.” In the Reddit-sphere, AMAs are a place for anyone (but preferably experts in a field) to make themselves available for questions from Reddit’s 5 million AMA followers.

What is an IAmA?

IAmA stands for “I am a [fill in blank]” and is usually followed by an AMA. IAmAs are predominantly used by experts, prominent figures or celebrities to open up discussion with Reddit community. You simply self-identify your experience, what you do or who you are, and then community members pose questions based on your field of expertise. Here’s an example from one of our authors:

IAMa reddit example

Why are they important?

Reddit is quickly becoming a top source for news and benefits from both the viral nature of social media and the growing reliance upon crowd-sourcing information for developing news stories. AMAs and IAmAs allow you to expand your online discoverability while demonstrating expertise and knowledge in a particular field or topic of discussion.

How to set up a Reddit account:

To create a Reddit account, go to http://www.reddit.com/register where you will be prompted to create a username, add an email account (for validation, notifications and replies) and then a password. From there you can update your profile with links, a biopic, and any other information including keywords.

How to create an AMA:

Once logged in, go to http://www.reddit.com/r/AMA/ and you’ll see a prompt on the right side bar to “Submit a new text post.” There you enter title, any additional text, and submit. Make sure to keep the “send replies to my inbox” option checked, so you’ll receive email notifications when someone replies to your AMA thread.

*NOTE: Reddit Admins and users are very wary of AMA’s that are not responded to within 45 minutes. It’s a best practice to setup an AMA thread a mere 45 mintues or sooner before you make yourself available to answer questions otherwise your thread may be taken down or avoided by community members.*

IAmAHow to create an IAmA:

Once logged in, go to http://www.reddit.com/r/IAmA where you have the option to “Submit an AMA.”  There you enter a brief “IAmA [Blank] AMA!” along with any additional text and submit. Make sure to keep the “send replies to my inbox” option checked, so you’ll receive email notifications when someone replies to your thread.

Promoting your AMA/IAmA on SciTech Connect:

Timing is everything with an AMA, and Reddit admins and users, but a lot of prep work can be done prior to your AMA to build awareness about it at SciTech Connect. If you have a AMA/IAmA topic in mind, please notify either Stephen Fiedler (s.fiedler@elsevier.com) or Caitlin York (c.york@elsevier.com) and they will be happy creating a landing page including the topic you will cover, information about you and your book and links to your book(s) on the Elsevier store. We will also promote your Reddit AMA in the leadup to, and during the actual AMA on our social media channels, totally 1.4 million total followers.

Here is an example of a promoted AMA by one of our computer science authors.

Resources – Quick Links



Resources – Quick Links



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