Social Media: Tweet, Tweet – Elsevier Embraces Twitter

With a total of 1.61 billion people now active on social media, 500 million tweets sent per day, and 230 million active monthly Twitter users, it’s hard to ignore the power of Twitter. Here at Elsevier, we have fully embraced this social platform. Have you?

Who Uses Twitter?

A study by Pew Internet shows that the typical Twitter user is an educated minority, 18-29 years old, with a well-paying job, and is slightly more likely to be male than female. However, this picture of a typical “tweep” is bound to change as nearly 200 million users globally have joined the social platform in the last 12 months, with usage across all age demographics on the rise.

Are Scientists and Researchers on Twitter?

Yes, they are! In fact, David Shiffman’s paper The role of Twitter in the life cycle of a scientific publication, describes how this social platform can help researchers quickly find and connect with one another for collaboration, while also allowing researchers to share their findings with a broader audience. Shiffman, who was named one of the top biologists to follow on Twitter (@WhySharksMatter), believes that “social media, which allows information to be shared instantly around the world, gives Internet-savvy scientists the ability to drastically accelerate the pace of scientific communication and collaboration.”

Get Started!

Not sure what to tweet about? You can focus on your research, popular topics in your field of work, news articles, and really anything that interests you.

The first step is to sign up and create a username, otherwise known as your @handle. Next, you’ll need to write a short bio; we recommend you include what you do, your interests, and/or what you’ll be tweeting about. Once you add a photo, you’re ready to send your first tweet!

For an in-depth look at how to create your own Twitter strategy, we recommend checking out this article: 10 Step Twitter Formula to Unleash a Dynamic Personal Brand.

Join Your Fellow Elsevier Authors on Twitter

Still feeling unsure about joining Twitter? A number of our authors are already there. Find out how they use the social platform:

Pamela McCauley Bush@drpamelambush

Pamela McCauley Bush










Art Bowker@computerpo

Art Bowker










Jacqueline B. Marcus@TheFitFoodPro

Jacqueline B. Marcus











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Additional Social Media Tips

Check out these additional articles for further reading on social media tips and news:

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