Publicity: So Your Book Won an Award! Now What?
Book awards are a great way to gain more exposure for your book. As of August, 36 Elsevier authors have won a variety of book awards in 2013, with many additional nominations pending. Each year, we evaluate both publishing and industry-specific book awards, and nominate recently published books for appropriate awards. We have stepped up our awards program this year, and will be nominating more books to a greater variety of award opportunities than ever before.
Elsevier publishers and editors work together with publicity to determine which awards to consider, and which books to nominate. We complete all nomination applications, ensuring selected books meet award criteria and that materials are submitted on time. That’s the hardest part of the process, but only a small piece of what we do. Our real work—the most important part—begins once your book wins an award.
Letting potential purchasers know your book won an award is one of the best ways to influence a buying decision. We increase the “curb appeal” of your book by making sure that all those considering the book know it was honored with an award. We do this in many ways, including:
- Issuing a press release when books win a prestigious award, giving our extensive list of media and journal contacts another opportunity to review the book
- Updating product descriptions with award information for online booksellers
- Highlighting award-winning books in materials used by our sales team
- Promoting the award through social media and our new SciTechConnect blog
In late 2012, we nominated 10 new books for the prestigious Textbook Excellence Award (known as a Texty) and The Most Promising New Textbook Award given by the Text and Academic Authors Association. Six of our nominations received awards this year, including Molecular Biology, The UX Book: Process and Guidelines for Ensuring a Quality User Experience, and Criminal Profiling: An Introduction to Behavioral Evidence Analysis.
The screenshot below illustrates our work, highlighting the Amazon book description for Molecular Biology, which now includes a mention that the book won a Texty award—a great way to make sure buyers know it’s a leading book on the topic.
How You Can Help Promote Your Book through Awards
Here are a couple of ways you can help get the most from an award:
- Let us know about subject or industry-specific awards we should consider for your book. Tell your editor about any book award opportunities you come across.
- If your book wins an award, promote it to your professional contacts and/or through social media. As an award-winning author, you likely have the best contact list and influence with your colleagues.
These are both simple, but very effective means of further promoting your book and opening up new opportunities for additional sales.