Discoverability: 5 Easy Ways to Promote Your Elsevier Store Book Page to Your Network
-Your book’s description, key features, and table of contents
-Your bio and affiliations (including your picture)
-Additional resources, if available.
It is the best destination for any potential customer to find out more about your book and purchase it in the format they need.
What’s more, they will also get free shipping, with no minimum purchase. The Store also allows you to provide additional promotion discounts that you can distribute among your friends and family (please ask your editor about this).
How to Drive Traffic to Your Book Page
Elsevier Store book pages are a great way to gain exposure and inform your community about your book’s features. Here are five simple ways to promote your Elsevier Store book page:
1) Are you a faculty member at a university? Add your book page link to your faculty page.
If you’re not part of the academic world, promoting your book page link on any relevant website is also known to produce favorable results. For example, companies are often willing to promote an employee’s work, simply add a book page link to your company’s website.
2) Include your book page link in your email signature.
How many emails do you send a day? Chances are, more than one. Imagine how many people you can reach by simply adding your book page link to your email signature. Just add the following line after your name:
Author of [book title]. Learn more at: store.elsevier.com/[insert ISBN without dashes here]
3) Add your book page link to your social media profiles.
You can upload your book cover as a profile picture on Facebook (or cover picture) and Twitter, and it will automatically appear in your comments feed. Additionally, you can add your book page link to your profile description so it is always visible to anyone who views your profile. This is a great way to casually reach out to all your followers on social media.
4) Email your community when your book is published.
Publishing a book is a big accomplishment, and your family, friends, and colleagues should know about it. Send a friendly email to all of your contacts to let them know about your book and where they can find it. You can include a short story of how your book first came to mind, or an obstacle you had while writing it. Oftentimes family and friends provide the best word-of-mouth marketing there is!
5) Have your university or company send out an email communication to its entire community announcing your book.
All universities have several newsletters to highlight work performed by academics. Simply get in touch with the communications office to see if they would announce your book in one of their newsletters, along with your Store book page link. This is also true for companies that send out an email to all their employees, or even better, to their entire marketing list.
There’s No Harm in a Little Self-Promotion
The preceding suggestions are all part of a well-rounded marketing and promotional plan for your book’s page. Remember, we are here to help you make the transition from researcher, to author, to book promoter seamless and successful. Don’t hesitate to reach out for help, or to ask questions about ways you can further drive your book’s visibility. Keep in mind that you’ve already done the hard work, and that the connections that you have made along the way are great resources to help you get the word out about your groundbreaking title. Share, share, share, and you’ll reap the benefits.