Author Connect Newsletter

 

Discoverability: 5 Easy Ways to Promote Your Elsevier Store Book Page to Your Network

Publicity: How to Get Your Book the Exposure You Want

Discoverability: SEOwning Your Blog Posts

ScienceDirect: New Content Innovations are Garnering Significant Praise

Tradeshows & Conferences: Top 5 Engagement Activities, Plus a List of Upcoming Exhibits in 2015

 


Discoverability: 5 Easy Ways to Promote Your Elsevier Store Book Page to Your Network

EStoreYour book’s webpage on the Elsevier Store provides the most up-to-date and complete information about you and your book. It’s a great way to gain exposure and inform your community about your book’s features. We’ve compiled a list of 5 easy ways you can use your Elsevier Store book page to promote your work. Learn more…

 


Publicity: How to Get Your Book the Exposure You Want

Publicity2There are many ways you can play an integral role in the promotion of your book. Cross-promotional opportunities with a company, conference, blog, or all three provide great avenues for exposure. Take, for example, the coordinated promotion of recently published Elsevier authors Gary and Linda Miner and Dell Software. The collaborated effort, facilitated through the Elsevier Public Relations Team, generated a blog article that received 3,198 unique page views and lots of attention on Twitter. Learn more…

 


Discoverability: SEOwning Your Blog Posts

SEO2Marketers often declare “Content is king,” but what do they mean by that? Content is everywhere – it’s in our books, on TV, and online. When we have a question, content determines the answer. Good SEO (Search Engine Optimization) is about making it easier and quicker for people to find answers in the form of content; your job is to anticipate what questions they’ll ask to get there. We’ve compiled a list of helpful SEO techniques that are sure to get your blog post, or any online content, the attention it deserves. Learn more…

 


 ScienceDirect: New Content Innovations Are Garnering Significant Praise 

ScienceDirectElsevier continually creates new ways to enhance user experience on ScienceDirect. As a result, we are proud to announce that the new Virtual Microscope and Interactive Maps tools are getting special recognition from the recently announced 2015 PROSE Awards. Presented at the Association of American Publishers’ Professional and Scholarly Publishing Annual Conference on February 5th, Elsevier was the recipient of 10 awards, including an eProduct/Best App award for our Virtual Microscope. Learn more…

 


Tradeshows & Conferences: Top 5 Engagement Activities, Plus a List of Upcoming Exhibits in 2015

TradeshowsEach year, Elsevier’s Science and Technology Books division has a presence at a variety of global events. To create buzz and interact with event attendees, we participate in a number of engaging activities prior to, during, and after a show. To give you an idea of what to expect for 2015, we’ve compiled a list of our top 5 engagement activities featured at past events, as well as a list of upcoming 2015 exhibits by month. Learn more…

 


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