Author Connect Newsletter – November 2014

Global Campaigns: Localizing Content to Expand International Visibility of Your Book
Twitter: Make Yourself Discoverable and Become an Influencer in Your Field
Discoverability: How Author Identification Can Reduce Name Ambiguity
eCommerce: The Elsevier Store Now Offers Over 20,000 DRM-Free eBooks, Along with Enhanced Fraud and Piracy Protection
Publishing: An Author’s Perspective on How to Write a Successful Single-Authored Book

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Global Campaigns: Localizing Content to Expand International Visibility of Your Book

With more than 98 percent of today’s scientific articles published in English, it is considered the international language of science (Source: Popular Science), but that said, Elsevier is ever aware that local culture is an essential part of building relationships internationally. Through a process known as localization, we take materials we create for English markets (US/Canada and UK) and make them compelling for foreign audiences. Learn more…

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Twitter: Make Yourself Discoverable and Become an Influencer in Your Field

In a previous article, we encouraged you to join Twitter and build your profile. Now that you’ve done so, we’re back with some tips to help you get discovered! Tips include: what to tweet about, how often you should tweet, how to gain followers, ways to promote your work, and how you can leverage Elsevier’s Twitter accounts and activities to obtain a greater reach. Learn more…

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Discoverability: How Author Identification Can Reduce Name Ambiguity

Of more than 6 million authors in a major journal citiations and abstracts database, more than two-thirds share a last name and single initial with another author (Source: Australian National Data Service). The Open Researcher and Contributor ID (ORCID) is a non-profit, community-driven effort dedicated to solving the name ambiguity problem in scholarly research by assigning a free, unique identifier to each researcher/contributor. Learn more…

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eCommerce: The Elsevier Store Now Offers Over 20,000 DRM-Free eBooks, Along with Enhanced Fraud and Piracy Protection

As readership transitions from print to eBooks, the Elsevier Store has listened to customer frustrations regarding DRM technologies and the ways they can hinder the eBook user experience. In an effort to significantly address these concerns, we have replaced Adobe DRM with Digital Watermarking, thereby enabling the full portability of eBooks from device-to-device without the encumbrances of DRM reader technology. Learn more…

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Publishing: An Author’s Perspective on How to Write a Successful Single-Authored Book

At Elsevier, we understand that the writing process can be difficult. Karen Higgins, an accomplished Elsevier author, shared an essay with us that describes her experience – and resulting insights – with writing a single-authored reference book. We thought the follow insights from her essay would provide prospective or current authors and editors with valuable advice on the writing and publishing process. Learn more…