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Introduction to Business Analytics Using Simulation wins TAA Most Promising New Textbook Award

By: , Posted on: February 23, 2017

introduction to business analytics

Elsevier is proud to announce that Introduction to Business Analytics Using Simulation won the award for the “Most Promising New Textbook in 2017” by the Textbook and Academic Authors Association (TAA).

The Most Promising New Textbook Award recognizes excellence in 1st edition textbooks and learning materials. Works are judged by textbook authors and subject matter experts for their merits in four areas:

  • Pedagogy
  • Content/Scholarship
  • Writing
  • Appearance & Design

Introduction to Business Analytics Using Simulation, by Jonathan Pinder, employs an innovative strategy to teach business analytics. It uses simulation modeling and analysis as mechanisms to introduce and link predictive and prescriptive modeling. Its use of simulation gives readers a superior way of analyzing past data, understanding an uncertain future, and optimizing results to select the best decision. Students gain a better understanding of fundamental statistical concepts that are essential to marketing research, Six-Sigma, financial analysis, and business analytics.

“This book is the result of thousands of questions from students – questions they genuinely wanted to know about why probability is so useful for making decisions. Those questions made me think deeply about developing a better way to help them experience how probability shapes decision making.”

Key Features

  • Teaches managers how they can use business analytics to formulate and solve business problems to enhance managerial decision-making
  • Explains the processes needed to develop, report, and analyze business data
  • Describes how to use and apply business analytics software

About the Author

Jonathan Pinder, School of Management, Wake Forest University, Winston-Salem NC, USA

Dr. Pinder’s research has been published in Decision Sciences, the Journal of Operations Management, the Journal of Forecasting, the Journal of Economics and Business, Managerial and Decision Economics, the Journal of the Operational Research Society, Decision Sciences Journal of Innovative Education, and Decision Economics, among others. Dr. Pinder has received numerous teaching awards. He is a member of the Decision Sciences Institute and the Institute for Operations Research and Management Science.

Professors, to request a review copy, visit us here.

To purchase a print or e-copy of the book, visit the Elsevier Store.

Apply discount code STC317 and receive up to 30% off the list price.

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Economics & Finance

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